Case Studies/Results
The Client...
Sink Outlet
The Situation...
- Three-year-old Sink Outlet located in Longwood, Florida needed more business and a better marketing idea to compete against the big box stores like Home Depot.
- Until they hired our agency, Sink Outlet hadn't done much advertising.
- They also didn't have a large advertising budget.
- And, they wanted results fast!
The Change...
Sink Outlet Hired Stephenson & Associates
Our Analysis...
- Sink Outlet needed a cost-efficient way to reach their target market as quickly as possible
- We knew women were key decision-makers in kitchen and bath remodeling.
- We felt print media and outdoor advertising would take too long to achieve the desired fast results.
- We knew television would be too expensive for their budget.
The Solution...
"Getting More People On Tap At Sink Outlet"
Simple Marketing Strategy...
- After conducting our media research and analysis, the agency recommended using a top-rated "soft rock" radio station that ranked very high in reaching women aged 25 to 54.
- We were also able to get special sale rates on the "soft rock" radio station which stretched our client's budget much farther.
- We then created the 30-second radio commercial below that uses a professional female announcer whom we knew would draw other women to the store.
The Sink Outlet Radio Spot
The Results...
- The first week the radio spot aired, 12 customers who heard it in their cars drove directly to the store and made purchases of $500 to 2,000 each.
- Every one of them spent at least $500 and two spent over $2,000.
- Sink Outlet told us it was the best advertising investment they ever made.
Advertising • Marketing • Branding