Case Studies/Results

Meals on Wheels

Meals On Wheels delivers meals to more than 400 needy seniors a day in Seminole County, Florida.
Unfortunately, there are still more than 200 needy seniors on their waiting list.
Meals On Wheels conducts a "March For Meals" fund raising event every March to raise money to feed more hungry seniors.
The March includes a 3-mile walk and a breakfast at a community center afterwards.
In the past, not enough people supported the "March For Meals" to meet the needs (a little more than 100 people attended)

Meals on Wheels Hired Stephenson & Associates

Needed to get more large companies to sponsor the “March For Meals”
Needed to get more people to donate and participate in the “March For Meals” event.
Needed to approach corporate sponsors much earlier in the year to be included in their budget planning.
Needed to find cost-efficient ways to advertise the event to more of Central Florida.

The agency went to work and created an attention-getting concept to build awareness of the March For Meals
We then helped change Meals On Wheels website so making donations and signing up to participate in the event could be done on line.
Then we created a 6-panel, 4-color brochure built around the new concept.
The brochure provided information on the benefits of company sponsorship and individual participation.

The March For Meals Brochure

Click image to enlarge

The agency also created attention-getting ads to build awareness of the March For Meals around Central Florida
We placed the ads in Seminole County magazines and the Friday Calendar Section of the Orlando Sentinel Newspaper.

The March For Meals Ad

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To build corporate sponsorship and participation for the March For Meals, the agency recommended using television
We knew that many corporations would like to get their company name on television, especially if it could be associated with such a worthy cause as Meals On Wheels. So we created a Corporate Television Sponsorship Program for the March For Meals
First we created a 15-second television commercial that promoted the March and left room on the end of the commercial to display the name of a corporate sponsor.
Next, we negotiated with a local network television station for cost-effective weekly buys that included top rated shows like Oprah Winfrey.
Meals personnel then approached several corporations and presented them our idea: become a presenting sponsor and they would have their name in all the March For Meals advertising and on a television commercial for a week.
Two corporations immediately signed on and became presenting sponsors. Click below to see the television commercial with one of the corporate sponsors listed at the end.

The March For Meals Television Commercial

Participation in the March For Meals event went from 100 people to over 500 people.
Corporate sponsorship participation and contributions rose significantly.
Individual donations also grew significantly
And donations were still coming in on line two months after the March For Meals event had taken place.

Advertising • Marketing • Branding